I Feel Sad About Target

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It’s not often that Vermont makes the national news, but on October 19, Vermont leaped to the top of my NPR news feed with the headline: “After 55 Years, Target Will Finally Open a Store in Vermont.”

It may shock out-of-state readers to learn that Target, the retail giant with over 1,800 stores across the nation, lacked a Vermont location before now. But it’s true: When my eight-year-old daughter heard me relaying the news to my husband, she asked, “What’s Target?”

(My eldest daughter reminded her: “Remember? It’s that store in California that has special escalators for your shopping carts.” This is true of the Target store nearest our old home in Berkeley, California, but the shopping cart escalators will likely be absent from the Vermont Target, which, at 60,000 square feet, is considered a “small” Target.)

A Target opening elsewhere would hardly be newsworthy, but Vermont’s capitulation makes it the 50th state to welcome Target. Until now, Vermont’s been the lone holdout, but no longer.

To learn why I’m not doing a victory dance over Target, click here to read my latest “Faith in Vermont” column in The Addison Independent.

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